The critical role of sense-making in Rejuvenating the Mature Business

C Baden-Fuller, JM Stopford

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationThe Future of the Mulitnational Company
EditorsJ. Birkinshaw, S. Ghoshal, C. Markide, J. Stopford, G. Yip
Place of PublicationLondon
PublisherJohn Wiley & Sons Inc.
Number of pages7
ISBN (Print)0470850655
Publication statusPublished - 2003

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