The customer concept: the basis for a new marketing paradigm

JC Hoekstra, PSH Leeflang, D Wittink

Research output: Contribution to journal › Article › Academic › peer-review

Original languageUndefined/Unknown
Pages (from-to)43-76
Number of pages34
JournalJournal of Market Focused Management
Volume4
Publication statusPublished - 1999

Research programs

  • ESE - MKT

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