The Development Implementation and Evaluation of A Social Marketing Strategy to Improve Preconceptional Health

Veronique Maas

The Development Implementation and Evaluation of A Social Marketing Strategy to Improve Preconceptional Health

Veronique Maas

Obstetrics & Gynecology

Research output: Types of Thesis › Doctoral Thesis › Internal

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Abstract

The overall aim of this thesis to explore and evaluate 1) the implementation of a new and innovative preconception care approach within multiple municipalities and 2) its effect on preconceptional lifestyle behaviours and reach among prospective parents and healthcare providers. This thesis was based on research performed within the APROPOS-II study, a stepped wedge cluster randomised controlled trial

Original language	English
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Franx, Arie, Supervisor Koster, Wendy, Co-supervisor Poels, M, Co-supervisor
Award date	22 Nov 2022
Place of Publication	Rotterdam
Publisher	Erasmus University Rotterdam (EUR)
Publication status	Published - 22 Nov 2022

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final dissertation Maas, VeroniqueFinal published version, 18.4 MB

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title = "The Development Implementation and Evaluation of A Social Marketing Strategy to Improve Preconceptional Health",

abstract = "The overall aim of this thesis to explore and evaluate 1) the implementation of a new and innovative preconception care approach within multiple municipalities and 2) its effect on preconceptional lifestyle behaviours and reach among prospective parents and healthcare providers. This thesis was based on research performed within the APROPOS-II study, a stepped wedge cluster randomised controlled trial",

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AB - The overall aim of this thesis to explore and evaluate 1) the implementation of a new and innovative preconception care approach within multiple municipalities and 2) its effect on preconceptional lifestyle behaviours and reach among prospective parents and healthcare providers. This thesis was based on research performed within the APROPOS-II study, a stepped wedge cluster randomised controlled trial

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The Development Implementation and Evaluation of A Social Marketing Strategy to Improve Preconceptional Health

Abstract

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