The development of hybrid products: how do consuments deal with incongruent products?

KPN Morel

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings Meeting the challenges of product development
EditorsW.G. Biemans
Place of PublicationGroningen
Pages246-261
Number of pages16
Publication statusPublished - 1998
Externally publishedYes

Bibliographical note

niet

Research programs

  • RSM MKT

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