The diffusion of marketing science in the practitioners' community: Opening the black box

Research output: Contribution to journal › Article › Academic

7 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	289-301
Number of pages	13
Journal	Applied Stochastic Models in Business and Industry
Volume	21
Issue number	4/5
DOIs	https://doi.org/10.1002/asmb.553
Publication status	Published - 2005
Externally published	Yes

Research programs

TY - JOUR

T1 - The diffusion of marketing science in the practitioners' community: Opening the black box

AU - Bemmaor, AC

AU - Franses, Philip Hans

PY - 2005

Y1 - 2005

U2 - 10.1002/asmb.553

DO - 10.1002/asmb.553

M3 - Article

SN - 1524-1904

VL - 21

SP - 289

EP - 301

JO - Applied Stochastic Models in Business and Industry

JF - Applied Stochastic Models in Business and Industry

IS - 4/5

ER -