The duality of decisions and the case for impulsiveness metrics

Z Arens, RT Rust

Research output: Contribution to journalArticleAcademicpeer-review

12 Citations (Scopus)
Original languageEnglish
Pages (from-to)468-479
Number of pages12
JournalJournal of the Academy of Marketing Science
Volume40
Issue number3
DOIs
Publication statusPublished - 2012

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