The dynamics of value segments: modeling framework and empirical illustration

K (Kristine) Brangule, RGM Pieters, M Wedel

Research output: Contribution to journal › Article › Academic › peer-review

59 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	267-285
Number of pages	19
Journal	International Journal of Research in Marketing
Volume	19
DOIs	https://doi.org/10.1016/S0167-8116(02)00079-4
Publication status	Published - 2002

Research programs

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title = "The dynamics of value segments: modeling framework and empirical illustration",

author = "Brangule, {K (Kristine)} and RGM Pieters and M Wedel",

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T1 - The dynamics of value segments: modeling framework and empirical illustration

AU - Brangule, K (Kristine)

AU - Pieters, RGM

AU - Wedel, M

PY - 2002

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U2 - 10.1016/S0167-8116(02)00079-4

DO - 10.1016/S0167-8116(02)00079-4

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JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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