The dynamics of value segments: modeling framework and empirical illustration

  • K (Kristine) Brangule
  • , RGM Pieters
  • , M Wedel

Research output: Contribution to journalArticleAcademicpeer-review

62 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)267-285
Number of pages19
JournalInternational Journal of Research in Marketing
Volume19
DOIs
Publication statusPublished - 2002

Research programs

  • ESE - MKT

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