Original language | Undefined/Unknown |
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Title of host publication | Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC conference |
Editors | J. Bloemer, J. Lemmink, H. Kasper |
Place of Publication | Maastricht |
Pages | 565-579 |
Number of pages | 15 |
Publication status | Published - 1994 |
Research programs
- EUR ESE 25