The Economics of Influencers and Social Media Stardom

Sophia Gaenssle; Oliver Budzinski

doi:10.2139/ssrn.4499844

The Economics of Influencers and Social Media Stardom

Sophia Gaenssle
, Oliver Budzinski

Department of Arts and Culture Studies

Technische Universitat Ilmenau
Ilmenau University of Technology

Research output: Working paper › Academic

Abstract

This paper provides an overview of the economics of influencers and social media stardom. It presents the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers within the media industries and explores the differences and similarities of this new innovative element in media markets compared to its more traditional counterparts (traditional stars and traditional media industries).

Original language	English
Volume	28
DOIs	https://doi.org/10.2139/ssrn.4499844
Publication status	Published - 2023

Bibliographical note

JEL Classification: L82, Z10, L13, L15, L86, D43, D83, F23, M21, D91, L26

Research programs

ESHCC A&CS

Access to Document

10.2139/ssrn.4499844

Cite this

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AB - This paper provides an overview of the economics of influencers and social media stardom. It presents the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers within the media industries and explores the differences and similarities of this new innovative element in media markets compared to its more traditional counterparts (traditional stars and traditional media industries).

U2 - 10.2139/ssrn.4499844

DO - 10.2139/ssrn.4499844

M3 - Working paper

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BT - The Economics of Influencers and Social Media Stardom

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The Economics of Influencers and Social Media Stardom

Abstract

Bibliographical note

Research programs

Access to Document

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Cite this