The effect of acquisition channels on customer loyalty and cross-buying

PC Verhoef, Bas Donkers

Research output: Contribution to journalArticleAcademicpeer-review

138 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)31-43
Number of pages13
JournalJournal of Interactive Marketing
Volume19
Issue number2
DOIs
Publication statusPublished - 2005

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