Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 31-43 |
Number of pages | 13 |
Journal | Journal of Interactive Marketing |
Volume | 19 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2005 |
The effect of acquisition channels on customer loyalty and cross-buying
PC Verhoef, Bas Donkers
Research output: Contribution to journal › Article › Academic › peer-review
138
Citations
(Scopus)