The effect of acquisition channels on customer loyalty and cross-buying

Research output: Contribution to journal › Article › Academic › peer-review

149 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	31-43
Number of pages	13
Journal	Journal of Interactive Marketing
Volume	19
Issue number	2
DOIs	https://doi.org/10.1002/dir.20033
Publication status	Published - 2005

Research programs

@article{87a1ba9f95c6452b81248829e09bc60d,

title = "The effect of acquisition channels on customer loyalty and cross-buying",

author = "PC Verhoef and Bas Donkers",

year = "2005",

doi = "10.1002/dir.20033",

language = "Undefined/Unknown",

volume = "19",

pages = "31--43",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "SAGE Publications",

number = "2",

}