The Effect of Links and Excerpts on Internet News Consumption

Jason Roos, CF Mela, R Shachar

Research output: Contribution to journalArticleAcademicpeer-review

10 Citations (Scopus)
68 Downloads (Pure)
Original languageUndefined/Unknown
Pages (from-to)395-421
Number of pages27
JournalJournal of Marketing Research
Volume57
Issue number3
DOIs
Publication statusPublished - 2020

Research programs

  • RSM MKT

Cite this