The effect of managerial mechanisms on integration between marketing and R&D

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPreprints 4th International Product Development Conference
EditorsC. Karlsson
Place of PublicationStockholm
Pages501-515
Number of pages15
Publication statusPublished - 1997

Research programs

  • RSM MKT

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