The effect of national culture on the adoption of innovations

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@article{8f0b7f772b124d8aa4c8532b804442aa,

title = "The effect of national culture on the adoption of innovations",

author = "{van Everdingen}, Yvonne and Eric Waarts",

year = "2003",

doi = "10.1023/A:1027452919403",

language = "Undefined/Unknown",

volume = "14",

pages = "217--232",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3",

}