The effect of national culture on the adoption of innovations

Research output: Contribution to journal › Article › Academic › peer-review

314 Citations (Scopus)

Research programs

@article{8f0b7f772b124d8aa4c8532b804442aa,

title = "The effect of national culture on the adoption of innovations",

author = "\{van Everdingen\}, Yvonne and Eric Waarts",

year = "2003",

doi = "10.1023/A:1027452919403",

language = "Undefined/Unknown",

volume = "14",

pages = "217--232",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3",

}