Original language | Undefined/Unknown |
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Title of host publication | Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, Paris |
Editors | M. Bergadáa |
Place of Publication | Cergy-Pontoise |
Pages | 1485-1490 |
Number of pages | 6 |
Publication status | Published - 1995 |
The effect of power imbalance upon performance in food distribution channels: research questions and some preliminary findings
LP Bucklin, Gerrit van Bruggen
Research output: Chapter/Conference proceeding › Chapter › Academic