The effect of power imbalance upon performance in food distribution channels: research questions and some preliminary findings

LP Bucklin, Gerrit van Bruggen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, Paris
EditorsM. Bergadáa
Place of PublicationCergy-Pontoise
Number of pages6
Publication statusPublished - 1995

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