| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, Paris |
| Editors | M. Bergadáa |
| Place of Publication | Cergy-Pontoise |
| Pages | 1485-1490 |
| Number of pages | 6 |
| Publication status | Published - 1995 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver