The Effect of Preference Expression Modalities on Self-Control

Research output: Contribution to journalArticleAcademicpeer-review

56 Citations (Scopus)
Original languageEnglish
Pages (from-to)535-50
Number of pages484
JournalJournal of Consumer Research
Volume42
Issue number4
Publication statusPublished - 2015
Externally publishedYes

Research programs

  • RSM MKT

Cite this