The effect of R&D - marketing integration and power balance on new product performance

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Abstract, Marketing Science Conference, INSEAD
Editors	E. Anderson, H. Gatignon
Place of Publication	Paris
Pages	pag?-pag?
Publication status	Published - 1998

Research programs

@inbook{d2d749cf64cb4f8ca98526eeefd0e22c,

title = "The effect of R&D - marketing integration and power balance on new product performance",

author = "MAAM Leenders and Berend Wierenga",

year = "1998",

language = "Undefined/Unknown",

pages = "pag?--pag?",

editor = "E. Anderson and H. Gatignon",

booktitle = "Abstract, Marketing Science Conference, INSEAD",

}