The effect of rational constructs on customer referrals and number of services purchased from a multiservice provider: does age of relationship matter?

PC Verhoef, Philip Hans Franses, JC Hoekstra

Research output: Contribution to journalArticleAcademicpeer-review

517 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)202-216
Number of pages15
JournalJournal of the Academy of Marketing Science
Issue number3
Publication statusPublished - 2002

Research programs

  • ESE - MKT

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