The effect of rational constructs on customer referrals and number of services purchased from a multiservice provider: does age of relationship matter?

PC Verhoef; Philip Hans Franses; JC Hoekstra

doi:10.1177/00970302030003002

The effect of rational constructs on customer referrals and number of services purchased from a multiservice provider: does age of relationship matter?

PC Verhoef, Philip Hans Franses, JC Hoekstra

Erasmus School of Economics

Research output: Contribution to journal › Article › Academic › peer-review

506 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	202-216
Number of pages	15
Journal	Journal of the Academy of Marketing Science
Volume	30
Issue number	3
DOIs	https://doi.org/10.1177/00970302030003002
Publication status	Published - 2002

Access to Document

10.1177/00970302030003002

http://hdl.handle.net/1765/58828

Cite this

@article{027e59bd858f4d639331ac5da52db94d,

title = "The effect of rational constructs on customer referrals and number of services purchased from a multiservice provider: does age of relationship matter?",

author = "PC Verhoef and Franses, {Philip Hans} and JC Hoekstra",

year = "2002",

doi = "10.1177/00970302030003002",

language = "Undefined/Unknown",

volume = "30",

pages = "202--216",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",