The effect of reward power and commiment upon reseller behavior

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC conference
Editors	J. Bloemer, J. Lemmink, H. Kasper
Place of Publication	Mastricht
Pages	1231-1233
Number of pages	3
Publication status	Published - 1994

Research programs

@inbook{36bddf8dbb5246b597c6e74c303cb70e,

title = "The effect of reward power and commiment upon reseller behavior",

author = "Willem Verbeke and LP Bucklin and C Ouwerkerk",

year = "1994",

language = "Undefined/Unknown",

pages = "1231--1233",

editor = "J. Bloemer and J. Lemmink and H. Kasper",

booktitle = "Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC conference",

}