The Effect of Reward Power and Commitment upon reseller Behavior

LP Bucklin; C Ouwerkerk; Willem Verbeke

The Effect of Reward Power and Commitment upon reseller Behavior

LP Bucklin, C Ouwerkerk, Willem Verbeke

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994
Editors	J. Bloemer, J. Lemmink, H. Kasper
Place of Publication	Maastricht
Pages	1231-1233
Number of pages	3
Publication status	Published - 1994

Cite this

@inbook{1a3b5c4e130a4cba85e4461c63258462,

title = "The Effect of Reward Power and Commitment upon reseller Behavior",

author = "LP Bucklin and C Ouwerkerk and Willem Verbeke",

year = "1994",

language = "Undefined/Unknown",

isbn = "9080192910",

pages = "1231--1233",

editor = "J. Bloemer and J. Lemmink and H. Kasper",

booktitle = "Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994",

}

The Effect of Reward Power and Commitment upon reseller Behavior. / Bucklin, LP; Ouwerkerk, C; Verbeke, Willem.
Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994. ed. / J. Bloemer; J. Lemmink; H. Kasper. Maastricht, 1994. p. 1231-1233.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - The Effect of Reward Power and Commitment upon reseller Behavior

AU - Bucklin, LP

AU - Ouwerkerk, C

AU - Verbeke, Willem

PY - 1994

Y1 - 1994

M3 - Chapter

SN - 9080192910

SP - 1231

EP - 1233

BT - Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994

A2 - Bloemer, J.

A2 - Lemmink, J.

A2 - Kasper, H.

CY - Maastricht

ER -