The effect of satisfaction and payment equity on cross-buying; a dynamic model for a multi-service provider

PC Verhoef, Philip Hans Franses, JC Hoekstra

Research output: Contribution to journalArticleAcademicpeer-review

183 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)359-378
Number of pages20
JournalJournal of Retailing
Issue number3
Publication statusPublished - 2001

Research programs

  • ESE - MKT

Cite this