The effect of social distance in donation-based crowdfunding

Markus Weinmann, Abhay Mishra

Research output: Chapter/Conference proceedingChapterAcademic

Abstract

Crowdfunding offers an innovative approach to financing projects by facilitating many individuals and organizations to contribute, often small amounts, to these projects. In the context of donation-based crowdfunding, we study how social distance affects average donations. Drawing on construal level theory, we argue that project images featuring humans reduce the social distance for donors because donors can better identify with the recipients; thus, these campaigns are more concrete, and donors give more. To test the effect of social distance using (human) project images on average donations, we conducted two studies, one observational and one experimental study. In both studies, we show that projects, whose images feature humans, receive higher donations.

Original languageEnglish
Title of host publication40th International Conference on Information Systems, ICIS 2019
PublisherAssociation for Information Systems
ISBN (Electronic)9780996683197
Publication statusPublished - 2020
Event40th International Conference on Information Systems, ICIS 2019 - Munich, Germany
Duration: 15 Dec 201918 Dec 2019

Publication series

Series40th International Conference on Information Systems, ICIS 2019

Conference

Conference40th International Conference on Information Systems, ICIS 2019
Country/TerritoryGermany
CityMunich
Period15/12/1918/12/19

Fingerprint

Dive into the research topics of 'The effect of social distance in donation-based crowdfunding'. Together they form a unique fingerprint.

Cite this