The effect of the marketing - R&D interface and innovation success

MAAM Leenders, Berend Wierenga, FHA Janszen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings of the 25th EMAC Conference 14-17 May 1996. Marketing for an Expanding Europe. Volume II. Budapest University of Economic Science
EditorsJ. Berács, A. Bauer, J. Simon
Place of PublicationBudapest
Pages1861-1868
Number of pages8
Publication statusPublished - 1996

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