The effect of the marketing - R&D interface and innovation success

MAAM Leenders; Berend Wierenga; FHA Janszen

The effect of the marketing - R&D interface and innovation success

MAAM Leenders, Berend Wierenga, FHA Janszen

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 25th EMAC Conference 14-17 May 1996. Marketing for an Expanding Europe. Volume II. Budapest University of Economic Science
Editors	J. Berács, A. Bauer, J. Simon
Place of Publication	Budapest
Pages	1861-1868
Number of pages	8
Publication status	Published - 1996

Cite this

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title = "The effect of the marketing - R&D interface and innovation success",

author = "MAAM Leenders and Berend Wierenga and FHA Janszen",

year = "1996",

language = "Undefined/Unknown",

pages = "1861--1868",

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booktitle = "Proceedings of the 25th EMAC Conference 14-17 May 1996. Marketing for an Expanding Europe. Volume II. Budapest University of Economic Science",

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The effect of the marketing - R&D interface and innovation success. / Leenders, MAAM; Wierenga, Berend; Janszen, FHA.

Proceedings of the 25th EMAC Conference 14-17 May 1996. Marketing for an Expanding Europe. Volume II. Budapest University of Economic Science. ed. / J. Berács; A. Bauer; J. Simon. Budapest, 1996. p. 1861-1868.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - The effect of the marketing - R&D interface and innovation success

AU - Leenders, MAAM

AU - Wierenga, Berend

AU - Janszen, FHA

PY - 1996

Y1 - 1996

M3 - Chapter

SP - 1861

EP - 1868

BT - Proceedings of the 25th EMAC Conference 14-17 May 1996. Marketing for an Expanding Europe. Volume II. Budapest University of Economic Science

A2 - Berács, J.

A2 - Bauer, A.

A2 - Simon, J.

CY - Budapest

ER -