The effect of the marketing - R&D interface on new product performance: how, when and how much?

MAAM Leenders, Berend Wierenga

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Management: Strategy and Organization Proceedings of the EMAC Conference - TRACK
EditorsP. Andersson, et al
Place of PublicationStockholm
Pages589-600
Number of pages12
Publication statusPublished - 1998

Bibliographical note

Proceedings (Track 3)

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