The effect of the marketing - R&D interface on new product performance: how, when and how much?

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Management: Strategy and Organization Proceedings of the EMAC Conference - TRACK
Editors	P. Andersson, et al
Place of Publication	Stockholm
Pages	589-600
Number of pages	12
Publication status	Published - 1998

Proceedings (Track 3)

Cite this

@inbook{2f89e44961544d2b9cb29201d2ce9817,

title = "The effect of the marketing - R&D interface on new product performance: how, when and how much?",

author = "MAAM Leenders and Berend Wierenga",

note = "Proceedings (Track 3)",

year = "1998",

language = "Undefined/Unknown",

isbn = "9172584823",

pages = "589--600",

editor = "{Andersson, et al}, P.",

booktitle = "Marketing Management: Strategy and Organization Proceedings of the EMAC Conference - TRACK",