The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions

NAP Althuizen, Berend Wierenga

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Abstract

This paper deals with Case-Based Reasoning (CBR) as a support technology for sal
Original languageUndefined/Unknown
Number of pages60
EditionERIM Report Series Research in Management 2003-053
Publication statusPublished - 2003

Publication series

SeriesERIM Report Series Research in Management
Volume2003-053

Research programs

  • RSM MKT

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