The Effectiveness of Case-Based Reasoning for Supporting Sales Promotion Decisions

NAP Althuizen, Berend Wierenga

Research output: Contribution to conferenceConference contributionProfessional

Original languageUndefined/Unknown
Publication statusPublished - 20 May 2003
Event32nd EMAC Conference: Marketing : Responsible and Relevant? (on CD-rom) - Glasgow, Scotland
Duration: 20 May 200323 May 2004

Conference

Conference32nd EMAC Conference: Marketing : Responsible and Relevant? (on CD-rom)
CityGlasgow, Scotland
Period20/05/0323/05/04

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