The Effectiveness of Different Mechanisms for Integrating Marketing R & D

MAAM Leenders, Berend Wierenga

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
PublisherErasmus Research Institute of Management (ERIM)
Number of pages43
Publication statusPublished - 2001

Publication series

SeriesERIM Report Series Research in Management (issn 1566-5283)

Bibliographical note

ERS-2001-20-MKT

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