Original language | Undefined/Unknown |
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Pages (from-to) | 143-145 |
Number of pages | 3 |
Journal | European Journal of Marketing |
Volume | September |
Publication status | Published - 1998 |
The effectiveness of direct respons radio commercials
M van Aalst, JC Hoekstra, PC Verhoef
Research output: Contribution to journal › Article › Academic › peer-review