| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 143-145 |
| Number of pages | 3 |
| Journal | European Journal of Marketing |
| Volume | September |
| Publication status | Published - 1998 |
The effectiveness of direct respons radio commercials
M van Aalst, JC Hoekstra, PC Verhoef
Research output: Contribution to journal › Article › Academic › peer-review