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The effectiveness of direct respons radio commercials

  • M van Aalst
  • , JC Hoekstra
  • , PC Verhoef
  • External organisation

Research output: Contribution to journal › Article › Academic › peer-review

Original languageUndefined/Unknown
Pages (from-to)143-145
Number of pages3
JournalEuropean Journal of Marketing
VolumeSeptember
Publication statusPublished - 1998

Research programs

  • ESE - MKT

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