The effectiveness of Direct Response Radio Commercials, Results of a Fielsd Expirement in the Netherlands

PC Verhoef, M van Aalst, JC Hoekstra

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	143-155
Number of pages	13
Journal	European Journal of Marketing
Volume	34
Publication status	Published - 2000

Cite this

@article{0fc6a9d8b0db449bb8d326e6879bcbb8,

title = "The effectiveness of Direct Response Radio Commercials, Results of a Fielsd Expirement in the Netherlands",

author = "PC Verhoef and {van Aalst}, M and JC Hoekstra",

year = "2000",

language = "Undefined/Unknown",

volume = "34",

pages = "143--155",

journal = "European Journal of Marketing",

issn = "0309-0566",

}