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The effectiveness of direct response radio commercials

  • PC Verhoef
  • , JC Hoekstra
  • , M van Aalst
  • External organisation

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages25
EditionRIBES Report 9817
Publication statusPublished - 1998

Publication series

SeriesRIBES Report
Volume9817

Research programs

  • ESE - MKT

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