The effectiveness of marketing decision support systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Bedrijfskundigen informeren bedrijfskundigen: vijfde NOBO onderzoekdag 1991
Editors	A. van Harten, B.G.F. Pol
Place of Publication	Enschede
Pages	39-45
Number of pages	7
Publication status	Published - 1991

Cite this

@inbook{93665b2559a94594b67f1fab332f6ae7,

title = "The effectiveness of marketing decision support systems",

author = "{van Bruggen}, Gerrit",

year = "1991",

language = "Undefined/Unknown",

pages = "39--45",

editor = "{van Harten}, A. and B.G.F. Pol",

booktitle = "Bedrijfskundigen informeren bedrijfskundigen: vijfde NOBO onderzoekdag 1991",

}