The Effectiveness of Marketing Management Support Systems

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Science Conference, London 12-15 July 1992: abstracts of presentations
EditorsM.D. Uncles, G. Goodhart
Place of PublicationLondon
PagesGT 1.1
Number of pages1
Publication statusPublished - 1992

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