The Effectiveness of Marketing Management Support Systems: An Experimental Study

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • Wierenga, Berend, Supervisor
  • Smidts, Ale, Supervisor
Award date16 Dec 1993
Publisher
Publication statusPublished - 16 Dec 1993

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