The Effectiveness of Marketing Management Support Systems: An Experimental Study

Gerrit van Bruggen

Department of Marketing Management

Research output: Types of Thesis › Doctoral Thesis › Internal

18 Downloads (Pure)

Original language	Undefined/Unknown
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Wierenga, Berend, Supervisor Smidts, Ale, Supervisor
Award date	16 Dec 1993
Publisher	Erasmus Universiteit Rotterdam (EUR)
Publication status	Published - 16 Dec 1993

Access to Document

CHAPTER7.PDFFinal published version, 5.48 MB
CHAPTER2.PDFFinal published version, 4.97 MB
CHAPTER4.PDFFinal published version, 4.44 MB
CHAPTER6.PDFFinal published version, 2.27 MB
CHAPTER5.PDFFinal published version, 2.25 MB
CHAPTER3.PDFFinal published version, 1.54 MB
CHAPTER1.PDFFinal published version, 1.49 MB
REFERENCES.PDFFinal published version, 1.03 MB
SAMENVATTING.PDFFinal published version, 831 KB
APPENDIX 3.PDFFinal published version, 459 KB
ABSTRACT.PDFFinal published version, 420 KB
CONTENTS.PDFFinal published version, 200 KB
APPENDIX 2.PDFFinal published version, 192 KB
APPENDIX 1.PDFFinal published version, 180 KB
ACKNOWLEDGEMENTS.PDFFinal published version, 105 KB
CURRICULUM VITAE.PDFFinal published version, 98.3 KB
TITEL.PDFFinal published version, 47.7 KB
LIST OF VARIABLES .PDFFinal published version, 44.2 KB

http://hdl.handle.net/1765/14376

Cite this

@phdthesis{4934e97529074696aee36d136e9cae1d,

title = "The Effectiveness of Marketing Management Support Systems: An Experimental Study",

author = "{van Bruggen}, Gerrit",

year = "1993",

month = dec,

day = "16",

language = "Undefined/Unknown",

publisher = "Erasmus Universiteit Rotterdam (EUR)",

school = "Erasmus University Rotterdam",

}