The effectiveness of parallel and single sourcing: purchasing and marketing implications

PMHM (Paul) Matthyssens, W Faes

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationInteraction, relationships and networks: proceedings of the 12th international conference on industrial marketing and purchasing: work-in-progress papers
EditorsH.G. Gemünden, T. Ritter, A. Walter
Place of PublicationKarlsruhe
Pages1001-1010
Number of pages10
Publication statusPublished - 1996

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