| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Interaction, relationships and networks: proceedings of the 12th international conference on industrial marketing and purchasing: work-in-progress papers |
| Editors | H.G. Gemünden, T. Ritter, A. Walter |
| Place of Publication | Karlsruhe |
| Pages | 1001-1010 |
| Number of pages | 10 |
| Publication status | Published - 1996 |
The effectiveness of parallel and single sourcing: purchasing and marketing implications
PMHM (Paul) Matthyssens, W Faes
Research output: Chapter/Conference proceeding › Chapter › Academic