The Effects of Brand Placement in an Online Game for Girls

EA van Reijmersdal, Jeroen Jansz

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 12 Oct 2010
Event	ECREA's 3rd European Communication Conference - Hamburg Duration: 12 Oct 2010 → 18 Oct 2010

Conference	ECREA's 3rd European Communication Conference
City	Hamburg
Period	12/10/10 → 18/10/10

Research programs