The effects of decision models for the support of marketing resource allocation decisions

GL Lilien, A Rangaswamy, K Starke, Gerrit van Bruggen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Management: Strategy and Organization
EditorsPer Andersson et al
Place of PublicationStockholm
Number of pages8
Publication statusPublished - 1998

Bibliographical note

Conference track 5

Cite this