The effects of decision models for the support of marketing resource allocation decisions

GL Lilien, A Rangaswamy, K Starke, Gerrit van Bruggen

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Management: Strategy and Organization
Editors	Per Andersson et al
Place of Publication	Stockholm
Pages	175-182
Number of pages	8
Publication status	Published - 1998

Conference track 5

Cite this

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title = "The effects of decision models for the support of marketing resource allocation decisions",

author = "GL Lilien and A Rangaswamy and K Starke and {van Bruggen}, Gerrit",

note = "Conference track 5",

year = "1998",

language = "Undefined/Unknown",

isbn = "9172584823",

pages = "175--182",

editor = "{Andersson et al}, Per",

booktitle = "Marketing Management: Strategy and Organization",

}

TY - CHAP

T1 - The effects of decision models for the support of marketing resource allocation decisions

AU - Lilien, GL

AU - Rangaswamy, A

AU - Starke, K

AU - van Bruggen, Gerrit

N1 - Conference track 5

PY - 1998

Y1 - 1998

M3 - Chapter

SN - 9172584823

SP - 175

EP - 182

BT - Marketing Management: Strategy and Organization

A2 - Andersson et al, Per

CY - Stockholm

ER -