The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses

EA van Reijmersdal, Jeroen Jansz, O Peters, G van Noort

Research output: Contribution to journal › Article › Academic › peer-review

82 Citations (Scopus)

(2009 Impact Factor 1.677)

Research programs

@article{9ede74dad75a4cb2a52d54b05173a564,

title = "The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses",

author = "{van Reijmersdal}, EA and Jeroen Jansz and O Peters and {van Noort}, G",

note = "(2009 Impact Factor 1.677)",

year = "2010",

doi = "10.1016/j.chb.2010.07.006",

language = "English",

volume = "26",

pages = "1787--1794",

journal = "Computers in Human Behavior",

issn = "0747-5632",

publisher = "Elsevier Ltd.",

}

TY - JOUR

T1 - The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses

AU - van Reijmersdal, EA

AU - Jansz, Jeroen

AU - Peters, O

AU - van Noort, G

N1 - (2009 Impact Factor 1.677)

PY - 2010

Y1 - 2010

U2 - 10.1016/j.chb.2010.07.006

DO - 10.1016/j.chb.2010.07.006

M3 - Article

SN - 0747-5632

VL - 26

SP - 1787

EP - 1794

JO - Computers in Human Behavior

JF - Computers in Human Behavior

ER -