The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses

EA van Reijmersdal, Jeroen Jansz, O Peters, G van Noort

Research output: Contribution to journalArticleAcademicpeer-review

80 Citations (Scopus)
Original languageEnglish
Pages (from-to)1787-1794
Number of pages8
JournalComputers in Human Behavior
Volume26
DOIs
Publication statusPublished - 2010

Bibliographical note

(2009 Impact Factor 1.677)

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