The emergence of neuromarketing investigated through online public communications (2002-2008)

C Levallois, Ale Smidts, PF Wouters

Research output: Contribution to journal › Article › Academic › peer-review

16 Citations (Scopus)

Early access Oct 19 2020

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@article{14b0939ea7ff46cfa9a9448e7d1b9390,

title = "The emergence of neuromarketing investigated through online public communications (2002-2008)",

author = "C Levallois and Ale Smidts and PF Wouters",

note = "Early access Oct 19 2020",

year = "2019",

month = mar,

day = "18",

doi = "10.1080/00076791.2019.1579194",

language = "English",

volume = "63",

pages = "443--466",

journal = "Business History",

issn = "0007-6791",

publisher = "Taylor & Francis Ltd",

number = "3",

}

TY - JOUR

T1 - The emergence of neuromarketing investigated through online public communications (2002-2008)

AU - Levallois, C

AU - Smidts, Ale

AU - Wouters, PF

N1 - Early access Oct 19 2020

PY - 2019/3/18

Y1 - 2019/3/18

U2 - 10.1080/00076791.2019.1579194

DO - 10.1080/00076791.2019.1579194

M3 - Article

SN - 0007-6791

VL - 63

SP - 443

EP - 466

JO - Business History

JF - Business History

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