The emergence of neuromarketing investigated through online public communications (2002-2008)

C Levallois, Ale Smidts, PF Wouters

Research output: Contribution to journalArticleAcademicpeer-review

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)443-466
JournalBusiness History
Volume63
Issue number3
DOIs
Publication statusPublished - 18 Mar 2019

Bibliographical note

Early access Oct 19 2020

Cite this