The emotion of surprise: a marketing tool for retaining customers?

A Lindgreen, Joelle Vanhamme

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of PublicationEindhoven
Editionworking paper 5/2002 5/2002
Publication statusPublished - 2002

Publication series

Seriesworking paper 5/2002
Volume5/2002

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