The Entertainment Industry

J Eliashberg, T Hennig-Thureau, C B Weinberg, Berend Wierenga

Research output: Book/Report/Inaugural speech/Farewell speechBook editingAcademic

Original languageEnglish
Place of PublicationAmsterdam
PublisherElsevier
Number of pages208
EditionInternational Journal of Research in Marketing, Specal Issue, 33
Publication statusPublished - 2016

Publication series

SeriesInternational Journal of Research in Marketing, Specal Issue,
Volume33 (2), 241-448

Research programs

  • RSM MKT

Cite this