Original language | English |
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Place of Publication | Amsterdam |
Publisher | Elsevier |
Number of pages | 208 |
Edition | International Journal of Research in Marketing, Specal Issue, 33 |
Publication status | Published - 2016 |
Publication series
Series | International Journal of Research in Marketing, Specal Issue, |
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Volume | 33 (2), 241-448 |
Research programs
- RSM MKT