The Entry Strategy of Retail Firms into Transition Economies

KJP (Katrijn) Gielens, MG (Marnik) Dekimpe

Research output: Contribution to journalArticleAcademicpeer-review

90 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)196-212
Number of pages17
JournalJournal of Marketing
Volume71
Issue number2
DOIs
Publication statusPublished - 2007

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