The Euro: how consumers perceive and evaluate the single european currency

Yvonne van Everdingen, WF van Raaij

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference
EditorsP. Andersson et al
Place of PublicationStockholm
Pages457-465
Number of pages9
Publication statusPublished - 1998

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