The Euro: how consumers perceive and evaluate the single european currency

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference
Editors	P. Andersson et al
Place of Publication	Stockholm
Pages	457-465
Number of pages	9
Publication status	Published - 1998

Research programs

@inbook{0f4f690bef384ae3951db55f2bad6b3e,

title = "The Euro: how consumers perceive and evaluate the single european currency",

author = "\{van Everdingen\}, Yvonne and \{van Raaij\}, WF",

year = "1998",

language = "Undefined/Unknown",

isbn = "9172584823",

pages = "457--465",

editor = "\{Andersson et al\}, P.",

booktitle = "Marketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference",

}