The Evolving Social Network of Marketing Scholars

Stefan Stremersch, J Goldenberg, B Libai, E Muller

Research output: Contribution to journal › Article › Academic › peer-review

28 Citations (Scopus)

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@article{0f3ed292ff0e4053880c78764d9280ed,

title = "The Evolving Social Network of Marketing Scholars",

author = "Stefan Stremersch and J Goldenberg and B Libai and E Muller",

year = "2010",

doi = "10.1287/mksc.1090.0539",

language = "English",

volume = "29",

pages = "561--567",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "3",

}