Abstract
The case deals with a dilemma the Italian family firm AFG faced after making a significant investment to grow its business. AFG had been a successful commercial dealer of food packaging plastics, but under increased competition and squeezed margins, it bought a defective and underperforming extrusion plant to become a manufacturer of plastic packaging for the food industry. AFG had three alternative future plans, each with different consequences and risks for the family, as well as the business.
| Original language | English |
|---|---|
| Number of pages | 19 |
| Project No. | 813-011-1 |
| Publication status | Published - 2013 |
Publication series
| Series | RSM Case Development Centre |
|---|---|
| Number | 813-011-1 |
Bibliographical note
Based on Field research; 18 pages.Follow the 'handle' link to access the Case Study on RePub.
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Research programs
- RSM S&E