Abstract
The world of mass marketing is dead. Consumers in once captive markets are now f
| Original language | Undefined/Unknown |
|---|---|
| Place of Publication | London |
| Number of pages | 235 |
| Publication status | Published - 2002 |
Research programs
- RSM MKT
The future of marketing: practical strategies for marketers in the post-internet age
Research output: Book/Report/Inaugural speech/Farewell speech › Book editing › Popular